Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t.co/4YSh4sfZQj
— Matt Cutts (@mattcutts) October 4, 2013
Friday, October 4, 2013
Penguin 2.1 launching today : Matt Cutts Announced on Twitter
Friday, September 6, 2013
Attend Digital Marketing Summit at Hyderabad |
It is great opportunity to enhance your Digital marketing
Skills by attending the “Digital Marketing Summit” at Hyderabad on 29th
September 2013.
This Summit Organized by iDoneSEO Community who are conducted many regular Events on various
aspects of digital marketing and SEO every month, but this time this is much
bigger. You can't afford to miss it!
Venue:-
International Institute of Information Technology (IIT)
CIE Events Room 2nd floor,
Block Vindhya C-4,
Gachibowli, Hyderabad, Andhra Pradesh.
Date and Time:-
29th September 2013
10:00 am - 5:00 pm
Register here http://www.meraevents.com/event/digital-marketing-summit
CIE Events Room 2nd floor,
Block Vindhya C-4,
Gachibowli, Hyderabad, Andhra Pradesh.
Date and Time:-
29th September 2013
10:00 am - 5:00 pm
Register here http://www.meraevents.com/event/digital-marketing-summit
Event Agenda
10:00 AM - 10:30 AM:
Registration & Networking
Come early to collect your entry badge. Also catch up with
other participants and start networking over a cup of coffee.
10:30 AM - 10:45 AM:
Welcome Note
Welcome note by the organizers, a short and crisp dialogue,
setting the pace for the day.
10:45 AM - 11:30 AM:
“Landing pages and Its Optimization” by Vipul Taneja
About Speaker:-
Vipul is an avid Public Speaker and Online Advertising Ninja
with wide experience over past few years in Digital Marketing, Technology and
Start-Ups. After quitting his job from Deloitte, he recently started his own
firm "Energizer Media". Having In-Depth Knowledge of Affiliate/CPA
Marketing, he also helps Brands and Individuals by providing them consultancy
and help them achieve tremendous results. Apart from work, you can find him
traveling (a lot) and talking about Entrepreneurship/Motivation. You can
connect with him over twitter @vipultaneja
11:30 AM - 12:15 PM:
"Content Marketing: The Magic Wand of Inbound Marketing" Saptarshi
Roy Chaudhury
About Speaker:-
A digital marketing professional with over 11 years of
experience in the Internet marketing industry. While Search marketing (both
organic and paid search) has been his forte, Saptarshi has demonstrated ability
in creating integrated campaigns across multiple digital media channels. He has
experience with setting up processes, creating strategies as well as hands on
implementation of various aspects of digital media including Social Media,
Email marketing, SEO, PPC, Content strategies, Viral campaigns, affiliates,
display & partnerships. During his phase with Haves Digital, he has
successfully managed campaigns for some of the major brands like Expedia,
Hotels.com, Air France, Fidelity, Capgemini. etc.With an established record of
hands-on leadership and team building skills at the international level, he is
considered as an effective communicator and focused leader. Presently working
as VP – Marketing for PurpleTalk Inc., he also works as a SEO and Internet
Business Consultant for clients across the world.
12:15 PM - 1:00 PM:
"Web 3.0 - The Changing Landscape of Search Industry" by Munaz Anjum
About Speaker:-
Munaz Anjum is a certified eCommerce consultant, and drives
the creation of innovative digital marketing solutions to deliver maximum value
and insight to clients. His knowledge and thought leadership can be accessed
from his personal blog –DigitalGossips.com. Among his many accomplishments
include: Web 2.0 Maturity Model presentations, Universal Analytics, Tag
Management, Responsive Design model, etc. He is a visionary, and predicts the
volatility of digital marketing to get ready for facing the changes and
challenges. Some of his writings have been published on a popular Cyber Media
portal - “Web 2.0 search: Mind Meets Math” “SEO’s Terminal Entropy” – Munaz,
New Media Leader.
1:00 PM - 2:00 PM:
"Networking Lunch"
2:00 PM – 2:45 PM:
"Search Analytics: Insights & Optimization" by Gayathri Choda
About Speaker:-
Gayathri is Founder and CEO of Datapub which specializes in
providing strategy and analytics services in the field of digital. Before
starting Datapub, she worked with Mediamind as head Of analytics. She has
worked in Singapore, USA and India on both client and agency environment. Her
clientele includes X-box, Nokia, CNN, JP Morgan, Airtel etc.
Her diverse background is in campaign strategy and
analytics, media and site analytics, ad inventory analytics, search analytics,
content analytics, social media analytics, ecommerce and mobile analytics
combined with exposure from publisher side to advertiser side
She is a MBA graduate from Illinois Institute of Technology,
USA with an engineering degree in Electrical and Electronics from Jawaharlal
Nehru Technological University. She is among the first people to be certified
in mobile marketing from Mobile Marketing Association (MMA), APAC. She is a
co-author for Curious Digital Marketer 2.0 and also a regular blogger with
Campus Afaqs and India Analytics Magazine
2:45 PM – 3:30 PM:
“Web accessibility and few examples on how to make websites accessible.” by
Raghavendra Peri
About Speaker:-
Raghavendrra Satish Peri works for IBM India as
accessibility specialist and when he is not busy with his day job he pursues
his passion in digital marketing strategy. He spoke at various conferences like
Click Asia Summit, Search Summit, Indi SEO, Search Marketing Summit etc…he has
been a guest speaker at numerous workshops and training’s conducted by various
organizations.
Currently Raghava is working on building a social platform
and a market place for the differently able community and takes time to pursue
other interests in marathon, running, blogging, trekking and socializing.
The most important session of the day. We will have all the
speakers available on the stage for a freewheeling chat on everything digital
marketing and most importantly to answer any questions you have.
3:30 PM - 3:45 PM:
Tea Break
3:45 PM – 4:45 PM:
Open House: Q & A
The most important session of the day. We will have all the
speakers available on the stage for a freewheeling chat on everything digital
marketing and most importantly to answer any questions you have.
4:45 PM – 5:00 PM:
Closing Note / Networking / Photo Op.
Tuesday, July 2, 2013
Friday, June 28, 2013
Measure site satisfaction in real time, for free.
Introducing website satisfaction by Google Consumer Surveys
|
We're now offering webmasters an easy and free way to collect feedback from your website visitors with website satisfaction surveys. All you have to do is paste a small snippet of code in the HTML for your website and this will load a discreet satisfaction survey in the lower right hand corner of your website. Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface.
Users will be asked to complete a four-question satisfaction survey. Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices. The default questions are free and you can customize questions for just $0.01 per response or $5.00 for 500 responses.
Survey Setup and Code Placement Tips
To set up the survey code, you'll need to have access to the source code for your website.- Sign into Google Consumer Surveys for website satisfaction to find the code snippet.
- You have the option to enter the website name and URL, survey timing, and survey frequency.
- Click on the “Activate survey” button when ready.
- Once you find the code snippet on top of the setup page, copy and paste it into your web page, just before the closing </head> tag. If your website uses templates to generate pages, enter it just before the closing </head> tag in the file that contains the <head> section.
Friday, March 15, 2013
Google on-page SEO Guide
OPTIMIZE YOUR WEBSITE
Follow these simple tips to help Google understand the
content on your site. This information helps deliver great results to searchers
(your future customers)!
Google came up with a first steps cheat sheet for just these folks. It’s a short how-to list with basic tips on search engine-friendly design, that can help Google and others better understand the content and increase your site’s visibility. We made sure it’s available in thirteen languages. Please feel free to read it, print it, share it, copy and distribute it!
Download On page SEO Guide PDF
Wednesday, March 6, 2013
Is Having A Blog On Your Site Vital For SEO?
SEO is an abbreviation for Search EngineOptimization and it represents factors which determine the position of a
certain page on the search engine results pages. SEO has become the name of the
game for a few years now and many webmasters are trying to get as much search
engine traffic as possible. It's not an easy task to get traffic from search
engines, primarily from Google. This is because it's hard to filter out the
real content from spam, but there is a trick which is making a blog as part of
your website. A blog is a popular informational page or site on a certain
topic. Originally blogs were used by journalists and as a diary written by
write ophiles.
To put more thought into this research, I
have found that having a blog is one step forward towards good search engine
rankings. Many webmasters and online writers have noticed a strong connection
between quality content and good search engine rankings mainly because Google
is ranking websites based upon the quality content they provide. Websites with
blogs are rewarded with a better quality score. I found that it's advantageous
to have a blog primarily because they are easily accessible and provide great
content. Blogs are usually made up of textual content, which is great for
visitors.
Even more visitors can observe the company
or person or get in touch using the blog comments section. Most visitors will
interact if they admire the blog or if they want to know more about the company
or a particular topic related to the website overall. Blogs are generally prone
to "go viral" and it's a great way to get more visibility on the
Internet. All you need is great content and eventually a couple of constant
readers who are willing to share and promote your content.
What I really like about blogs is that they
provide fresh content and share information related to the website. Many
visitors are willing to find out latest updates related to the website or a
particular topic. Blogging doesn't require e-mail marketing. Mere collecting of
email addresses isn't required because constant readers are able to find all
the information they are looking for within a couple of clicks.
SEO is simply a numbers game.
The more visitors you have and the more shares and social visibility you have,
the higher your site will rank on the search engines. Many web designers and
photographers are having a blog. It's not like they are necessarily
"talky" - at the end of the day, they are into art and not into
writing - but for more online presence the blog is worth having. Google and
other search engines noticed that blogs are very useful for its visitors. They
are trying to provide their visitors the best sources of content they can find.
Having a blog is like a having an additional pair of aces.
The only possible disadvantage of having a
blog is that it may be time consuming. You'll need to dedicate a lot of hours
into writing posts for your blog. If you aren't into writing, you'll need to
hire someone to write posts for you. However, in that case you'll have to pay
for the writing service.
Monday, February 18, 2013
5 SEO Rules for Startups
If you have recently launched a new company, let me go ahead
and introduce you to your new best friend … It’s SEO! The goal of search engine
optimization is to get your website to appear in the search engine results
listings whenever users enter certain phrases into their search boxes.
For example, if you run a pet training tips website, you
want your site to appear at the top of the results whenever a search user
enters “pet training tips” into the search bar. Achieving these top rankings
puts your site in front of as many eyeballs as possible, leading to an influx
of new traffic—and potential new customers—to your website.
Unfortunately, simply
writing good website content isn’t enough to secure these top spots alone. Not
only are you competing against hundreds of thousands of websites online, you’ve
also got to navigate the maze of ranking signals that the search engines use in
their algorithms to determine where sites should appear in the search listings.
The following five rules represent only the briefest of
introductions to the field of SEO. Start by applying these techniques to your
site and then, once you feel comfortable understanding the theory behind these
strategies, continue to seek out new opportunities to learn SEO and leverage
the practice on your site to increase its search results visibility.
Rule #1: Make Sure
Your Site Can Be Indexed
If you implement only one SEO rule on your site, make it
this one!
To see why this is so important, you must first understand
that search engines rely on automated programs known as “bots” or “spiders” to
move between internal and external website links, storing copies of the
information they find in the engine’s “index.”
Given the size of the Web, these indexes are massively huge databases
from which the search engines’ algorithms pull pages to appear whenever users
submit search queries.
Because these programs are automated and travel through
website links (referred to as “crawling”), it’s up to you to make sure their
path is clear. If the search engines can’t fully explore the pages on your site
(whether due to broken links, hidden content, or any other crawl issues), your
content won’t be captured in the index and won’t be displayed in the natural
search results.
The easiest way to identify issues that prevent the search
engines’ bots from crawling your site is to set up an account with Google’s
Webmaster Tools program. Once your site is enrolled, logging in to the
program’s dashboard will show you a list of any “Crawl Errors” that should be
addressed.
Rule #2: Focus on
Both Industry and Branded Keywords
Next up, you need to be aware that the practice of SEO
relies heavily on the identification of individual “keywords.” That is, the
specific search queries for which you’d like your site to appear in the natural
search results.
Again, keep in mind that the search engines’ indexing
programs are automated, which means that they must rely on arbitrary signals to
determine what your content is about and whether or not it’s any good. One of
these signals is the presence of keywords in certain key areas.
Continuing with our earlier example, if you want your
website to appear in the search results for the keyword phrase “pet training
tips,” you can increase your chances by including this search query in several
different places on your website (as in, in your title tag, in your headline
tag, and in your body content).
But since you can’t possibly optimize your site for every
single keyword phrase out there, webmasters must take a number of different
factors into consideration when deciding how to allocate their targeting
efforts.
As a startup, you’ll want to split your time between two
types of keyword phrases: industry and branded keywords. Imagine, for a second,
that you’re a startup accounting software firm to see how this principle plays
out in real life…
·
“Industry”
phrases include broad, generic search queries, like “accounting software” and
“bookkeeping program.” Getting your site to appear in the search results for
one of these phrases will put your new brand in front of people who are already
looking for the type of product you offer, even if they don’t yet know your
company’s name.
·
“Branded”
keywords include phrases based around your company’s name, tagline and URL. As
a startup, people might not be entering these queries into the search engines
yet, but by optimizing your website for these terms, you’ll be well-positioned
to receive additional traffic as soon as your startup gains brand recognition.
Rule #3: Choose
Keywords Based on Search Intent and Other Metrics
In addition to choosing a mix of industry and branded
keyword phrases, you’ll want to keep the following keyword characteristics in
mind when determining which search queries to optimize your websites for:
·
Search
volume: - Keyword research programs can give you an estimate of the number
of times every potential keyword phrase is searched for each month. The higher
this number is, the more potential traffic you stand to gain by ranking well in
the natural search results.
·
Competition:
- These same research programs will tell you how “competitive” potential
keyword phrases are (that is, how many other sites have optimized their pages
for these search queries). Unless your startup is particularly well-funded,
avoid high-competition phrases and focus on keywords that are likely to lead to
quick wins in the search listings.
·
Search
intent: - Obviously, the keywords you choose to focus on should be related
to your site’s mission. Don’t target the phrase “Las Vegas travel” on your pet
training tips website, no matter how attractive its combination of search volume
and competitiveness may be.
Once you have taken all of these different factors into
account, you should have a short list of at least five to 10 keywords to target
on your startup’s website. Then, add these keywords to your website in
accordance with on-site SEO best practices described above and with those found
on other SEO training sites.
Rule #4: Make Link
Building a Priority from the Start
Another key priority for startups should be to start
building inbound backlinks to their sites as quickly as possible, as both the
number and quality of the links pointing back at a site plays a big role in its
overall natural search performance.
A few of the
different ways you can go about building these critical connections include:
·
Providing guest posts for other websites that
include a link back to your pages.
·
Contacting sites that review products in your
industry and asking them to include your startup’s offerings on their pages.
·
Sending press releases to major news services
whenever your startup has an achievement to celebrate.
·
Disseminating viral-style content on social
media networks (with the intention that it will be shared on your followers’
websites).
·
Adding your website to any relevant business
directories within your industry.
Of course, these are just a few ideas for building links
back to your startup’s website. For others, take a look at my complete list,
“101 Ways to Link Build in 2012” (don’t worry, all the techniques described in
this article still hold up in 2013!).
Rule #5: Publish
Awesome Content
Finally, one of the best things you can do to optimize your
startup’s website is to publish awesome content to your company’s pages. This offers several key advantages:
·
When you publish awesome content, others in your
industry will link back to it naturally, minimizing the amount of manual link
building you need to do.
·
The more content you have on your website, the
more opportunities you’ll have to get ranked for different keywords in the
natural search results. This can lead to substantially more traffic than your
original target keyword list can account for.
·
If your content is good enough, readers will
share it amongst one another in a viral fashion, quickly improving your young
company’s brand recognition.
To ensure that any
content you publish meets this “awesome” criterion, set aside enough time
to produce great content and review every piece you intend to publish carefully
before adding it to your site. If you are not confident that your potential
content pieces will pass muster with your target audience, scrap them and
replace them with higher-quality articles.
Clearly, as anyone who’s been engaged in the process of SEO
for any length of time will tell you, these strategies represent just the tip
of the iceberg when it comes to website optimization. If you’re new to the
field, start with these five rules, but then make it a priority to learn and
apply more in-depth techniques in order to skyrocket your startup’s natural
search performance.
Source: - http://www.searchenginejournal.com/seo-for-startups-5-rules-to-apply-now/59439/
Source: - http://www.searchenginejournal.com/seo-for-startups-5-rules-to-apply-now/59439/
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