SEO vs. Branding : Is Your SEO Ruining Your Brand

Penguin 2.1 launching today : Matt Cutts Announced on Twitter

Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://t.co/4YSh4sfZQj
— Matt Cutts (@mattcutts) October 4, 2013

Attend Digital Marketing Summit at Hyderabad |

It is great opportunity to enhance your Digital marketing Skills by attending the “Digital Marketing Summit” at Hyderabad on 29^th September 2013.

This Summit Organized by iDoneSEO Community who are conducted many regular Events on various aspects of digital marketing and SEO every month, but this time this is much bigger. You can't afford to miss it!

Venue:-

International Institute of Information Technology (IIT)
CIE Events Room 2nd floor,
Block Vindhya C-4,
Gachibowli, Hyderabad, Andhra Pradesh.
Date and Time:-
29^th September 2013
10:00 am - 5:00 pm
Register here http://www.meraevents.com/event/digital-marketing-summit

Event Agenda

10:00 AM - 10:30 AM: Registration & Networking

Come early to collect your entry badge. Also catch up with other participants and start networking over a cup of coffee.

10:30 AM - 10:45 AM: Welcome Note

Welcome note by the organizers, a short and crisp dialogue, setting the pace for the day.

10:45 AM - 11:30 AM: “Landing pages and Its Optimization” by Vipul Taneja

About Speaker:-

Vipul is an avid Public Speaker and Online Advertising Ninja with wide experience over past few years in Digital Marketing, Technology and Start-Ups. After quitting his job from Deloitte, he recently started his own firm "Energizer Media". Having In-Depth Knowledge of Affiliate/CPA Marketing, he also helps Brands and Individuals by providing them consultancy and help them achieve tremendous results. Apart from work, you can find him traveling (a lot) and talking about Entrepreneurship/Motivation. You can connect with him over twitter @vipultaneja

11:30 AM - 12:15 PM: "Content Marketing: The Magic Wand of Inbound Marketing" Saptarshi Roy Chaudhury

About Speaker:-

A digital marketing professional with over 11 years of experience in the Internet marketing industry. While Search marketing (both organic and paid search) has been his forte, Saptarshi has demonstrated ability in creating integrated campaigns across multiple digital media channels. He has experience with setting up processes, creating strategies as well as hands on implementation of various aspects of digital media including Social Media, Email marketing, SEO, PPC, Content strategies, Viral campaigns, affiliates, display & partnerships. During his phase with Haves Digital, he has successfully managed campaigns for some of the major brands like Expedia, Hotels.com, Air France, Fidelity, Capgemini. etc.With an established record of hands-on leadership and team building skills at the international level, he is considered as an effective communicator and focused leader. Presently working as VP – Marketing for PurpleTalk Inc., he also works as a SEO and Internet Business Consultant for clients across the world.

12:15 PM - 1:00 PM: "Web 3.0 - The Changing Landscape of Search Industry" by Munaz Anjum

About Speaker:-

Munaz Anjum is a certified eCommerce consultant, and drives the creation of innovative digital marketing solutions to deliver maximum value and insight to clients. His knowledge and thought leadership can be accessed from his personal blog –DigitalGossips.com. Among his many accomplishments include: Web 2.0 Maturity Model presentations, Universal Analytics, Tag Management, Responsive Design model, etc. He is a visionary, and predicts the volatility of digital marketing to get ready for facing the changes and challenges. Some of his writings have been published on a popular Cyber Media portal - “Web 2.0 search: Mind Meets Math” “SEO’s Terminal Entropy” – Munaz, New Media Leader.

1:00 PM - 2:00 PM: "Networking Lunch"

2:00 PM – 2:45 PM: "Search Analytics: Insights & Optimization" by Gayathri Choda

About Speaker:-

Gayathri is Founder and CEO of Datapub which specializes in providing strategy and analytics services in the field of digital. Before starting Datapub, she worked with Mediamind as head Of analytics. She has worked in Singapore, USA and India on both client and agency environment. Her clientele includes X-box, Nokia, CNN, JP Morgan, Airtel etc.

Her diverse background is in campaign strategy and analytics, media and site analytics, ad inventory analytics, search analytics, content analytics, social media analytics, ecommerce and mobile analytics combined with exposure from publisher side to advertiser side

She is a MBA graduate from Illinois Institute of Technology, USA with an engineering degree in Electrical and Electronics from Jawaharlal Nehru Technological University. She is among the first people to be certified in mobile marketing from Mobile Marketing Association (MMA), APAC. She is a co-author for Curious Digital Marketer 2.0 and also a regular blogger with Campus Afaqs and India Analytics Magazine

2:45 PM – 3:30 PM: “Web accessibility and few examples on how to make websites accessible.” by Raghavendra Peri

About Speaker:-

Raghavendrra Satish Peri works for IBM India as accessibility specialist and when he is not busy with his day job he pursues his passion in digital marketing strategy. He spoke at various conferences like Click Asia Summit, Search Summit, Indi SEO, Search Marketing Summit etc…he has been a guest speaker at numerous workshops and training’s conducted by various organizations.

Currently Raghava is working on building a social platform and a market place for the differently able community and takes time to pursue other interests in marathon, running, blogging, trekking and socializing.

The most important session of the day. We will have all the speakers available on the stage for a freewheeling chat on everything digital marketing and most importantly to answer any questions you have.

3:30 PM - 3:45 PM: Tea Break

3:45 PM – 4:45 PM: Open House: Q & A

The most important session of the day. We will have all the speakers available on the stage for a freewheeling chat on everything digital marketing and most importantly to answer any questions you have.

4:45 PM – 5:00 PM: Closing Note / Networking / Photo Op.

What do the Public Understand about SEO?

Measure site satisfaction in real time, for free.

Introducing website satisfaction by Google Consumer Surveys

Webmaster level: all 
We're now offering webmasters an easy and free way to collect feedback from your website visitors with website satisfaction surveys. All you have to do is paste a small snippet of code in the HTML for your website and this will load a discreet satisfaction survey in the lower right hand corner of your website. Google automatically aggregates and analyzes responses, providing the data back to you through a simple online interface.

Users will be asked to complete a four-question satisfaction survey. Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices. The default questions are free and you can customize questions for just $0.01 per response or $5.00 for 500 responses.

Survey Setup and Code Placement Tips

To set up the survey code, you'll need to have access to the source code for your website.

1. Sign into Google Consumer Surveys for website satisfaction to find the code snippet.
2. You have the option to enter the website name and URL, survey timing, and survey frequency.
3. Click on the “Activate survey” button when ready.
4. Once you find the code snippet on top of the setup page, copy and paste it into your web page, just before the closing </head> tag. If your website uses templates to generate pages, enter it just before the closing </head> tag in the file that contains the <head> section.

Google on-page SEO Guide

OPTIMIZE YOUR WEBSITE

Follow these simple tips to help Google understand the content on your site. This information helps deliver great results to searchers (your future customers)!

Google came up with a first steps cheat sheet for just these folks. It’s a short how-to list with basic tips on search engine-friendly design, that can help Google and others better understand the content and increase your site’s visibility. We made sure it’s available in thirteen languages. Please feel free to read it, print it, share it, copy and distribute it!

Download On page SEO Guide PDF

Is Having A Blog On Your Site Vital For SEO?

SEO is an abbreviation for Search EngineOptimization and it represents factors which determine the position of a certain page on the search engine results pages. SEO has become the name of the game for a few years now and many webmasters are trying to get as much search engine traffic as possible. It's not an easy task to get traffic from search engines, primarily from Google. This is because it's hard to filter out the real content from spam, but there is a trick which is making a blog as part of your website. A blog is a popular informational page or site on a certain topic. Originally blogs were used by journalists and as a diary written by write ophiles.

To put more thought into this research, I have found that having a blog is one step forward towards good search engine rankings. Many webmasters and online writers have noticed a strong connection between quality content and good search engine rankings mainly because Google is ranking websites based upon the quality content they provide. Websites with blogs are rewarded with a better quality score. I found that it's advantageous to have a blog primarily because they are easily accessible and provide great content. Blogs are usually made up of textual content, which is great for visitors.

Even more visitors can observe the company or person or get in touch using the blog comments section. Most visitors will interact if they admire the blog or if they want to know more about the company or a particular topic related to the website overall. Blogs are generally prone to "go viral" and it's a great way to get more visibility on the Internet. All you need is great content and eventually a couple of constant readers who are willing to share and promote your content.

What I really like about blogs is that they provide fresh content and share information related to the website. Many visitors are willing to find out latest updates related to the website or a particular topic. Blogging doesn't require e-mail marketing. Mere collecting of email addresses isn't required because constant readers are able to find all the information they are looking for within a couple of clicks.

SEO is simply a numbers game. The more visitors you have and the more shares and social visibility you have, the higher your site will rank on the search engines. Many web designers and photographers are having a blog. It's not like they are necessarily "talky" - at the end of the day, they are into art and not into writing - but for more online presence the blog is worth having. Google and other search engines noticed that blogs are very useful for its visitors. They are trying to provide their visitors the best sources of content they can find. Having a blog is like a having an additional pair of aces.

The only possible disadvantage of having a blog is that it may be time consuming. You'll need to dedicate a lot of hours into writing posts for your blog. If you aren't into writing, you'll need to hire someone to write posts for you. However, in that case you'll have to pay for the writing service.